Led content marketing for Pavlok, a DTC wearable brand helping users change their habits through behavioral science. Supported six-figure MRR growth through high-converting email and SMS campaigns, purchase flows, and full-funnel content strategy across the website and blog.

Website Redesign Leadership

Collaborated cross-functionally to lead content strategy and copy direction for Pavlok’s website redesign. Helped reframe product pages, improve UX, and unify messaging up and down the funnel.

Six-Figure MRR Growth via Lifecycle Campaigns

Drove major revenue milestones through product launches, promotions, and seasonal campaigns using Klaviyo and Attentive. Managed end-to-end copy strategy for onboarding, re-engagement, sales, and purchase flows.

Indiegogo Launches ($1M+ Raised)

Wrote launch email sequences and Indiegogo landing page copy for Pavlok’s most successful crowdfunding campaigns—driving early momentum, backer engagement, and seven-figure funding results.

PAVLOK SMART RING: Coach for Better Sleep & Habits
Track sleep & activities ✧ Blood oxygen - HR monitor - Pedometer ✧ Smart AI coach ✧ No subscription | Check out ‘PAVLOK SMART RING: Coach for Better Sleep & Habits’ on Indiegogo.
Indiegogo
SHOCK CLOCK MAX: Alarm clock that SHOCKS you awake
Our new sleep-tracking device that wakes you up with an electric zap! Get up on time, every time! | Check out ‘SHOCK CLOCK MAX: Alarm clock that SHOCKS you awake’ on Indiegogo.
Indiegogo

Blog Leadership

Sole contributor and editor for the Pavlok blog. Developed habit-focused, SEO-optimized content to support retention, educate customers, and expand the brand’s organic reach.

Home ⚡️ Pavlok Blog
Unlock your true potential with inspiration from the Pavlok blog. Get tips and life hacks on habit transformation, self-improvement, and personal growth.
Pavlok Blog ⚡️ Change your habits. Change your life.Pavlok

Use Case Landing Pages

Wrote targeted use cases that translated Pavlok’s core features into relatable habit-change benefits for select cohorts.

Lucid dreaming
Lucid dreaming
Pavlok Store
Students
Students
Pavlok Store
Negative thoughts
Negative thoughts
Pavlok Store
Courtney’s Lander
Courtney’s Lander
Pavlok Store

Other Things I’ve Done:

  • App UX Microcopy: Wrote in-app microcopy for onboarding, habit tracking, and feature flows.
  • Video & Influencer Scriptwriting: Scripted short-form video ads and influencer-style UGC.
  • Messaging Stewardship: Helped define and maintain Pavlok’s distinct brand voice across every touchpoint.